September 3, 2021

How a UX Researcher’s Role Revolves Around “Observation”

In the process of studying the most interesting yet the most complex human needs, “observing a user” plays a crucial role. Observation, as general as it may sound, is more sophisticated and deep. I would love to bring in my personal experiences and what I’ve learned so far about UX research at Hureo
August 27, 2021

Intern Diaries: How did a fashion enthusiast with a Bachelors in Design Degree land up in User Research at Hureo?

“What do you want to become when you grow up?” One question, infinite answers.
August 16, 2021

Saga of a thriving work space:
Bouldering wall edition

Imagine turning a corner of your work space into a bouldering wall. Not something you hear everyday, right? On 16th August 2021, we at Hureo, inaugurated […]
November 6, 2020

This week in user research and beyond

Interested in knowing more about tech user behaviour and design research? We present you with news and insights from across India on how users are making […]
October 30, 2020

This week in User Research & beyond

Interested in knowing more about tech user behaviour and design research? We present you with news and insights from across India on how users are making […]
July 23, 2018

How Do Usability Studies Help Save Money?

It is said that the best of companies often work in close symbiosis with their users to not only provide a solution to their needs but […]
October 11, 2017

INTERACT 2017: What Happens at an HCI Conference in India

This year, I got the opportunity to participate in an Industry presentation at INTERACT 2017. For the uninitiated, INTERACT is a renowned Human-Centered Interaction (HCI) conference […]
September 9, 2016

To Delight Customers, Make Them Part of Your Innovation Process

According to the design management index, design-oriented companies have outperformed others for the past ten years [1]. Unfortunately for most businesses, despite such compelling statistics, design […]
May 10, 2016

Usability Workshop by Hureo

Conversation often starts with a puzzled look on hearing the word “User Research”.  In a market spoiled for choices, yet another company is offering a service […]