October 31, 2019
Last year, we at Hureo, a user research agency in India, came up with the idea of launching Hureo Social – a community that brings together […]
May 23, 2019
I’m a UX researcher with Hureo, and at Hureo, we tend to read (and write!) quite a lot about UX. So I sat down and compiled […]
January 29, 2019
From corporate offices in metro cities to rural areas often in remote locations a user researcher traverses many worlds. It is no surprise that to follow this kind of career, one needs to be organised, adaptable and ingenious simultaneously.
This continuous shifting of roles is a defining aspect of UX research. Once a research project is finalised in consultation with the client, UX researchers spend a majority of their time
July 17, 2018
As a user experience research company, Hureo is about bringing to the fore the voice of the user. It has resulted in a team that is […]
June 21, 2018
I keep looking for inspirations to learn and grow as a researcher, so I compiled a list of videos for other researchers like me to learn […]
December 19, 2017
Recently, we were approached by the CEO of a product company who was looking for a proven method to strengthen the culture of innovation within his […]
October 17, 2017
When it comes to solving problems, we have to understand the end user’s needs, motivations, context, and challenges. This requires empathy – the ability to see […]
October 11, 2017
This year, I got the opportunity to participate in an Industry presentation at INTERACT 2017. For the uninitiated, INTERACT is a renowned Human-Centered Interaction (HCI) conference […]
September 22, 2017
Designing a product or service is never easy – get it right, and you may have loyal customers, get it right, and you’ll still have a […]
September 9, 2016
According to the design management index, design-oriented companies have outperformed others for the past ten years [1]. Unfortunately for most businesses, despite such compelling statistics, design […]
May 10, 2016
Conversation often starts with a puzzled look on hearing the word “User Research”. In a market spoiled for choices, yet another company is offering a service […]
April 15, 2016
Today’s world is a study in extremes. On the one hand, we have great products which have changed the way we communicate, share and live our […]
April 15, 2016
Today’s world is a study in extremes. On the one hand, we have great products which have changed the way we communicate, share and live our […]