Conducting UX Research for Next Billion Users

Online course 5 weeks

Conducting UX Research for Next Billion Users

19 November – 17 December

Course Brief

In this course, you will learn how to conduct research sessions with the users who will be a part of the next billion users’ wave. We will first start by understanding who the users are, their nuances and why they are important. Then we move on to planning on conducting research with the users – the variables to take into account, how to set goals,and writing a script or discussion guide. After this we will demonstrate how to conduct sessions with users using various methodologies both for remote as well as in person sessions. Lastly, we’ll move on to learn on how to analyze the data collected from research and how to present your findings to your stakeholders.

This course would include narratives and stories from the field, case studies of the projects conducted at Hureo and interactive sessions to discuss different methodologies to approach the different problem statements.We’ll also round off each module with some links to further reading in case you would like to dive deeper into a particular topic.

Announce soon

Course Chapters

Introduction to Research & Methodologies

Duration : 3 hours

In this module, we will introduce you to user research. You will understand what user research is, why is it so important, and how to incorporate in a product lifecycle. We’ll take a look at the many elements of user research – from interviews and observations to usability testing to get an understanding of how they can be applied to improve the experience for users.

90 min Live Lecture 2 Readings

Module 1

Course Instructor

Arunima Ved

Senior User Experience Researcher, Hureo UX Research Company

Arunima has a Masters in Cognitive Science from IIIT Hyderabad. She was involved in multiple projects dealing with Game Design, Medical Image Perception, and Optical Illusion in Necker Cube using Eye Tracker, all of which found real-world application in the Medical and Educational fields. Before joining Hureo, she worked at The Propel Labs – a User Research agency – assisting in research projects. Arunima brings energy and freshness to the team. She’s also our star dancer, and a big Marvel fan.

Anjeli Singh

Founder, UX Researcher

At Hureo, she along with her team helps many companies from MNCs to startups launch and continuously improve their products. Her clients include from Tata industries, VERITAS, MakeMy Trip, ForbesMarshall, Aditya Birla, Wikipedia and many more. Before starting Hureo, she has worked both in consumer and enterprise companies like Kodak Google and Symantec. She has many publication in international journals including CHI, Journal of computing, UXPA magazine.
At Hureo, she along with her team helps many companies from MNCs to startups launch and continuously improve their products. Her clients include from Tata industries, VERITAS, MakeMy Trip, ForbesMarshall, Aditya Birla, Wikipedia and many more. Before starting Hureo, she has worked both in consumer and enterprise companies like Kodak Google and Symantec. She has many publication in international journals including CHI, Journal of computing, UXPA magazine.

Jahnavi Mirashi

Partner, UX Researcher

Before beginning her journey with Hureo, Jahnavi worked as an independent researcher for e-commerce companies like Amazon, as well as smaller non-profits. With a Master’s degree in Digital Communication and Media from the University of Washington, Jahnavi initially worked in the advertising and digital media domain, which gives her a unique perspective on human behaviour. Outside work, Jahnavi teaches User Research at the Symbiosis Centre for Liberal Arts. She also experiments with pottery and baking, often bringing her culinary treats to work!