Culture is a way of life, whereas design implies planning to develop products for ease of living. Culture and design can’t be separated and are moving collectively from ancient human civilizations to the current world. Over the past several decades, there has been a growing interest in how culture is shaping design research and the making of things. Culture includes a shared set of values, which comprises human behavior, material culture, and social conditions which encourages the designers to build products with sensitivity to people’s lived experience.
Keywords:– Product Design, Culture, Marketing, HCI, Human Behaviour, Cross Culture.
In this article, we will discuss how culture influences the design of both intangible (software) and tangible (physical) products in the prospect of Indian culture.
Cultural factors that influence design:
Languages: Language plays a significant role in the design process, language is key to reaching the masses you wish for. In a country like India with almost 22 official languages, it is very important for one to understand the diversity and the influence of the language. There are various apps like Google, Facebook, Amazon, Tiktok, PhonePe, etc. who have reached the masses by making their features available in multiple languages
Image source @Facebook & Amazon Prime
Image source: HealthifyMe app
Image source @Paytm.
From the above examples, we can see how the culture impacts the design process and brings new products into the market.
As design continues to grow, it must benefit from cultural trends to bridge the developing trends in the business. It is only when design meets culture, that it reaches the point of understanding human behavior to its full potential in the world of design.