Online course 5 weeks

Introduction to Research Methodologies

 5 November – 10 December

We have divided this course into four modules in which we will learn about the fundamentals of user research and how user research fits in the product development cycle. Then, we move on to teaching you the different user research methods and how to carry out the most essential qualitative user research methods. Finally, we end the course by teaching you how to analyze the data and communicate your results so as to make your research matter to your stakeholders.

 

In this course, we will include video snippets, case studies of different projects, discussions, and interactive quizzes. We’ll also round off each module with some links to further reading in case you would like to dive deeper into a particular topic. Lastly, we’ll also have a project that would be broken down into various assignments across each module. At the end of the course, each student would have a completed user research project.

25,000 INR/ 299USD

Introduction to Research & Methodologies

Duration : 3 hours

In this module, we will introduce you to user research. You will understand what user research is, why is it so important, and how to incorporate in a product lifecycle. We’ll take a look at the many elements of user research – from interviews and observations to usability testing to get an understanding of how they can be applied to improve the experience for users.

90 min Live Lecture   2 Readings

Module 1

User Research Methodologies

Duration : 6 hours

In this module, we will be exploring the different types of user research methodologies and diving deeper into some of the most common user research methods such as user interviews, diary studies, and usability testing. Finally, we’ll also look at how you can go about choosing the right UX research method for any project by presenting some interesting case studies for different clients at Hureo such as Swiggy, Wikipedia, and Ajio.

120 min Live Lecture   2 Readings   2 Quizzes   1 Assignment/ Exercise

Module 2

Conducting the Research

Duration : 10-15 hours

In this module, you’ll learn to plan and conduct research in order to understand user behavior, needs/motivations, and challenges and gather feedback on prototypes/designs. We’ll teach you to plan a study, create a script, select participants, conduct sessions and collect data through observations, interviews or testing designs with users.

120 min Live Lecture   2 Readings   3 Quizzes   1 Assignment/ Exercise

Module 3

Analyzing the Research

Duration : 10-15 hours

In this module, we’ll show you how to analyze your user research data in order to turn them into actionable insights. We’ll lay out a clear step-by-step guide for conducting research analysis and introduce some useful techniques such as affinity mapping and pattern recognition. You will also get a brief introduction to some tools that can be used for analysis. Finally, we will also be touching on the importance of sharing your findings with other stakeholders and showing you how to do so effectively.

120 min Live Lecture   2 Readings   1 Assignment/ Exercise

Module 4

Student Presentations

Duration : 2 hours

In this module, students will present the user research project that they have conducted. They will present their problem statement, approach to solving the problem statement and present their findings.

120 mins

Module 5

Arunima Ved

Senior User Experience Researcher, Hureo UX Research Company

Arunima has a Masters in Cognitive Science from IIIT Hyderabad. She was involved in multiple projects dealing with Game Design, Medical Image Perception, and Optical Illusion in Necker Cube using Eye Tracker, all of which found real-world application in the Medical and Educational fields. Before joining Hureo, she worked at The Propel Labs – a User Research agency – assisting in research projects. Arunima brings energy and freshness to the team. She’s also our star dancer, and a big Marvel fan.

Anjeli Singh

Founder, UX Researcher

At Hureo, she along with her team helps many companies from MNCs to startups launch and continuously improve their products. Her clients include from Tata industries, VERITAS, MakeMy Trip, ForbesMarshall, Aditya Birla, Wikipedia and many more. Before starting Hureo, she has worked both in consumer and enterprise companies like Kodak Google and Symantec. She has many publication in international journals including CHI, Journal of computing, UXPA magazine.
At Hureo, she along with her team helps many companies from MNCs to startups launch and continuously improve their products. Her clients include from Tata industries, VERITAS, MakeMy Trip, ForbesMarshall, Aditya Birla, Wikipedia and many more. Before starting Hureo, she has worked both in consumer and enterprise companies like Kodak Google and Symantec. She has many publication in international journals including CHI, Journal of computing, UXPA magazine.

Jahnavi Mirashi

Partner, UX Researcher

Before beginning her journey with Hureo, Jahnavi worked as an independent researcher for e-commerce companies like Amazon, as well as smaller non-profits. With a Master’s degree in Digital Communication and Media from the University of Washington, Jahnavi initially worked in the advertising and digital media domain, which gives her a unique perspective on human behaviour. Outside work, Jahnavi teaches User Research at the Symbiosis Centre for Liberal Arts. She also experiments with pottery and baking, often bringing her culinary treats to work!

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