January 25, 2022
Many times it happens that while reading about the culture of a company we expect that it will go on and on about the ethos, values […]
September 3, 2021
In the process of studying the most interesting yet the most complex human needs, “observing a user” plays a crucial role. Observation, as general as it may sound, is more sophisticated and deep. I would love to bring in my personal experiences and what I’ve learned so far about UX research at Hureo
August 27, 2021
“What do you want to become when you grow up?” One question, infinite answers.
August 16, 2021
Imagine turning a corner of your work space into a bouldering wall. Not something you hear everyday, right? On 16th August 2021, we at Hureo, inaugurated […]
November 19, 2020
COVID-19 has been a part of our lives for the better part of this year now. We all probably thought our lives would be getting back […]
November 6, 2020
Interested in knowing more about tech user behaviour and design research? We present you with news and insights from across India on how users are making […]
October 30, 2020
Interested in knowing more about tech user behaviour and design research? We present you with news and insights from across India on how users are making […]
May 19, 2020
Sometime earlier, we’d mentioned some of our favourite UX Reads in a tweet:
And we thought, why not expand upon it? There are so many books available on UX, but we’ve picked a few more of our favourites on user experience and design. Some are classics, some are new, but we’ve kept the list quite broad to encompass a wide range of subjects that should be of interest to UX novices and veterans alike.
May 11, 2020
Hureo brings you Product Conversations–a series of videos that endeavor to widen the conversation on user-centric innovation and empower people who are passionate about creating meaningful […]
May 5, 2020
Introduction: Culture is a way of life, whereas design implies planning to develop products for ease of living. Culture and design can’t be separated and are […]
April 9, 2020
As a user research agency, most of our work at Hureo revolves around studying people and technology. These studies are conducted in-person in the user’s context, or conducted remotely, depending on the goal of the study. However, the current coronavirus pandemic — bringing in its wake social distancing mandates and travel restrictions — has now made interactions difficult, and led many people to wonder if research is even feasible.
October 31, 2019
Last year, we at Hureo, a user research agency in India, came up with the idea of launching Hureo Social – a community that brings together […]
May 23, 2019
I’m a UX researcher with Hureo, and at Hureo, we tend to read (and write!) quite a lot about UX. So I sat down and compiled […]
January 29, 2019
From corporate offices in metro cities to rural areas often in remote locations a user researcher traverses many worlds. It is no surprise that to follow this kind of career, one needs to be organised, adaptable and ingenious simultaneously.
This continuous shifting of roles is a defining aspect of UX research. Once a research project is finalised in consultation with the client, UX researchers spend a majority of their time
July 17, 2018
As a user experience research company, Hureo is about bringing to the fore the voice of the user. It has resulted in a team that is […]
June 21, 2018
I keep looking for inspirations to learn and grow as a researcher, so I compiled a list of videos for other researchers like me to learn […]
December 19, 2017
Recently, we were approached by the CEO of a product company who was looking for a proven method to strengthen the culture of innovation within his […]
October 17, 2017
When it comes to solving problems, we have to understand the end user’s needs, motivations, context, and challenges. This requires empathy – the ability to see […]
October 11, 2017
This year, I got the opportunity to participate in an Industry presentation at INTERACT 2017. For the uninitiated, INTERACT is a renowned Human-Centered Interaction (HCI) conference […]
September 22, 2017
Designing a product or service is never easy – get it right, and you may have loyal customers, get it right, and you’ll still have a […]
September 9, 2016
According to the design management index, design-oriented companies have outperformed others for the past ten years [1]. Unfortunately for most businesses, despite such compelling statistics, design […]
May 10, 2016
Conversation often starts with a puzzled look on hearing the word “User Research”. In a market spoiled for choices, yet another company is offering a service […]
April 15, 2016
Today’s world is a study in extremes. On the one hand, we have great products which have changed the way we communicate, share and live our […]