January 29, 2019
From corporate offices in metro cities to rural areas often in remote locations a user researcher traverses many worlds. It is no surprise that to follow this kind of career, one needs to be organised, adaptable and ingenious simultaneously.
This continuous shifting of roles is a defining aspect of UX research. Once a research project is finalised in consultation with the client, UX researchers spend a majority of their time
July 23, 2018
It is said that the best of companies often work in close symbiosis with their users to not only provide a solution to their needs but […]
December 19, 2017
Recently, we were approached by the CEO of a product company who was looking for a proven method to strengthen the culture of innovation within his […]
October 11, 2017
This year, I got the opportunity to participate in an Industry presentation at INTERACT 2017. For the uninitiated, INTERACT is a renowned Human-Centered Interaction (HCI) conference […]
September 22, 2017
Designing a product or service is never easy – get it right, and you may have loyal customers, get it right, and you’ll still have a […]