When it comes to solving problems, we have to understand the end user’s needs, motivations, context, and challenges. This requires empathy – the ability to see […]
This year, I got the opportunity to participate in an Industry presentation at INTERACT 2017. For the uninitiated, INTERACT is a renowned Human-Centered Interaction (HCI) conference […]
Conversation often starts with a puzzled look on hearing the word “User Research”. In a market spoiled for choices, yet another company is offering a service […]