January 29, 2019

The life of a User Researcher

From corporate offices in metro cities to rural areas often in remote locations a user researcher traverses many worlds. It is no surprise that to follow this kind of career, one needs to be organised, adaptable and ingenious simultaneously. This continuous shifting of roles is a defining aspect of UX research. Once a research project is finalised in consultation with the client, UX researchers spend a majority of their time
July 17, 2018

Hureo Social- A Community for People Interested in the Perspective of their Users

As a user experience research company, Hureo is about bringing to the fore the voice of the user. It has resulted in a team that is […]
June 21, 2018

Seven Inspirational Videos for User Research

I keep looking for inspirations to learn and grow as a researcher, so I compiled a list of videos for other researchers like me to learn […]
January 5, 2018

Usability of Banking in India

At Hureo, we have been working on usability projects in banking sector and the more we work, the more it amuses us how little banks are […]
December 19, 2017

Why Usability Workshops should be a Product Company’s Priority

Recently, we were approached by the CEO of a product company who was looking for a proven method to strengthen the culture of innovation within his […]
October 17, 2017

Design Thinking: Getting Started with Empathy in College Education

When it comes to solving problems, we have to understand the end user’s needs, motivations, context, and challenges. This requires empathy – the ability to see […]
October 11, 2017

INTERACT 2017: What Happens at an HCI Conference in India

This year, I got the opportunity to participate in an Industry presentation at INTERACT 2017. For the uninitiated, INTERACT is a renowned Human-Centered Interaction (HCI) conference […]
September 22, 2017

Why Our User Research Workshop Was an Eye-Opener for Many

Designing a product or service is never easy – get it right, and you may have loyal customers, get it right, and you’ll still have a […]
September 9, 2016

To Delight Customers, Make Them Part of Your Innovation Process

According to the design management index, design-oriented companies have outperformed others for the past ten years [1]. Unfortunately for most businesses, despite such compelling statistics, design […]
May 10, 2016

Usability Workshop by Hureo

Conversation often starts with a puzzled look on hearing the word “User Research”.  In a market spoiled for choices, yet another company is offering a service […]
April 15, 2016

Product Managers, Are You Listening to Your Most Important Stakeholder

Today’s world is a study in extremes. On the one hand, we have great products which have changed the way we communicate, share and live our […]
January 29, 2019

The life of a User Researcher

From corporate offices in metro cities to rural areas often in remote locations a user researcher traverses many worlds. It is no surprise that to follow this kind of career, one needs to be organised, adaptable and ingenious simultaneously. This continuous shifting of roles is a defining aspect of UX research. Once a research project is finalised in consultation with the client, UX researchers spend a majority of their time
July 23, 2018

How Do Usability Studies Help Save Money?

It is said that the best of companies often work in close symbiosis with their users to not only provide a solution to their needs but […]
July 17, 2018

Hureo Social- A Community for People Interested in the Perspective of their Users

As a user experience research company, Hureo is about bringing to the fore the voice of the user. It has resulted in a team that is […]
October 17, 2017

Design Thinking: Getting Started with Empathy in College Education

When it comes to solving problems, we have to understand the end user’s needs, motivations, context, and challenges. This requires empathy – the ability to see […]
October 11, 2017

INTERACT 2017: What Happens at an HCI Conference in India

This year, I got the opportunity to participate in an Industry presentation at INTERACT 2017. For the uninitiated, INTERACT is a renowned Human-Centered Interaction (HCI) conference […]
September 22, 2017

Why Our User Research Workshop Was an Eye-Opener for Many

Designing a product or service is never easy – get it right, and you may have loyal customers, get it right, and you’ll still have a […]
May 10, 2016

Usability Workshop by Hureo

Conversation often starts with a puzzled look on hearing the word “User Research”.  In a market spoiled for choices, yet another company is offering a service […]