January 29, 2019
From corporate offices in metro cities to rural areas often in remote locations a user researcher traverses many worlds. It is no surprise that to follow this kind of career, one needs to be organised, adaptable and ingenious simultaneously.
This continuous shifting of roles is a defining aspect of UX research. Once a research project is finalised in consultation with the client, UX researchers spend a majority of their time
July 23, 2018
It is said that the best of companies often work in close symbiosis with their users to not only provide a solution to their needs but […]
July 17, 2018
As a user experience research company, Hureo is about bringing to the fore the voice of the user. It has resulted in a team that is […]
October 17, 2017
When it comes to solving problems, we have to understand the end user’s needs, motivations, context, and challenges. This requires empathy – the ability to see […]
October 11, 2017
This year, I got the opportunity to participate in an Industry presentation at INTERACT 2017. For the uninitiated, INTERACT is a renowned Human-Centered Interaction (HCI) conference […]
September 22, 2017
Designing a product or service is never easy – get it right, and you may have loyal customers, get it right, and you’ll still have a […]
May 10, 2016
Conversation often starts with a puzzled look on hearing the word “User Research”. In a market spoiled for choices, yet another company is offering a service […]