Interested in knowing more about tech user behaviour? We present you with news and insights from across India on how users are making decisions and adapting their preferences.
News of the week:
According to Global Mobile Consumer Trends, a whopping 398% jump in daily active users on dating apps in India corresponds to an unprecedented increase in app users. For the overall Media & Entertainment space, India saw an increase of 11.52% among app users. Gaming apps have seen the largest growth in India. The number of new users, active users and frequency of usage in India increased much more than the global average. Many Indians have also started using fitness apps, fintech apps, edtech apps and e-commerce apps. (Source)
Product of the week:
By 2021, regional language users are expected to account for nearly 75% of India’s internet user base. Keeping this in mind, if you are interested in using a platform similar to Quora but in Indian languages, Vokal is the app for you. Questions can be asked in Hindi, Bengali, Tamil, Telugu, Kannada, Malayalam, Gujarati, Marathi, Punjabi, Oriya or Assamese. Answers will be either a video or audio. Pre-existing answers can be looked up instantaneously. Experts in subject matters can also conduct live sessions through the app. (Source)
Opinion of the week:
By Indi Young
Blind spots in user research originate when an organization studies people through the lens of their products and services. There are multiple ways to take care of this problem. One of the ways is to engage an external user research agency (one who is not biased towards your product) to carry out your research goals. Another way is to conduct futures research, where the problem starts with a person in the middle instead of having the goal/task/problem in the middle. Occasionally taking off the employee hat and stepping away from constantly thinking about solving things helps with your mind being open to absorb other perspectives. (Source)
Tweet of the week:
"Not doing research could leave you behind your competitors. 65% of enterprise experience employees said there has been an increase in demand for UX research in the past 12 months."
— User Interviews (@userinterviews) October 15, 2020
Event of the week:
UX rescue is a volunteer-based organization that connects UX designers and developers with non-profit organizations across the globe. Black Women Speak was their first completed project since starting in March 2020. UX practitioners who are interested in giving back to the community by working with non-profits or building your portfolio can consider joining UX rescue as a volunteer. (Source)
User advocate of the week:
Prashant Mahajen helps Startups with Product Strategy, Product Feedback, and MVPs at ProductManager.co.in. With his work experience in India, Indonesia, and SIlicon Valley; he emphasizes the importance of updating user personas and conducting user research on behavioural changes especially now as the world is in the grips of COVID-19. After graduating from NIT Jalandhar, Prashant worked at Paytm, Airtel, Tokopedia, and Branch in the Product Manager and Senior Product Manager roles. He regularly conducts webinars on a variety of topics related to product development and speaks at conferences across several countries. (Source)