User Research for Product Managers old

Online course 5 weeks

User Research for Product Managers

12 November – 10 December

Course Brief

User Research for Product Managers is a course targeted to the PM community that wants to know how research can improve their product. Products managers will learn to apply user research in their product strategy. We will start off with a quick introduction to user research and various methodologies and their impact. Then we will move on to how research is used to build a user-centric product. We will help you understand and define metrics for your product and how to measure them. Lastly, we will also discuss how research can be used to validate your product with end users in a fast-paced environment and you will conduct some research to understand its impact on a product.

To be announced soon

Course Chapters

Introduction to Research & Methodologies

Duration : 3 hours

In this module, we will introduce you to user research. You will understand what user research is, why is it so important, and how to incorporate in a product lifecycle. We’ll take a look at the many elements of user research – from interviews and observations to usability testing to get an understanding of how they can be applied to improve the experience for users.

90 min Live Lecture 2 Readings

Module 1

Course Instructor

Arunima Ved

Senior User Experience Researcher, Hureo UX Research Company

Arunima has a Masters in Cognitive Science from IIIT Hyderabad. She was involved in multiple projects dealing with Game Design, Medical Image Perception, and Optical Illusion in Necker Cube using Eye Tracker, all of which found real-world application in the Medical and Educational fields. Before joining Hureo, she worked at The Propel Labs – a User Research agency – assisting in research projects. Arunima brings energy and freshness to the team. She’s also our star dancer, and a big Marvel fan.

Anjeli Singh

Founder, UX Researcher

At Hureo, she along with her team helps many companies from MNCs to startups launch and continuously improve their products. Her clients include from Tata industries, VERITAS, MakeMy Trip, ForbesMarshall, Aditya Birla, Wikipedia and many more. Before starting Hureo, she has worked both in consumer and enterprise companies like Kodak Google and Symantec. She has many publication in international journals including CHI, Journal of computing, UXPA magazine.
At Hureo, she along with her team helps many companies from MNCs to startups launch and continuously improve their products. Her clients include from Tata industries, VERITAS, MakeMy Trip, ForbesMarshall, Aditya Birla, Wikipedia and many more. Before starting Hureo, she has worked both in consumer and enterprise companies like Kodak Google and Symantec. She has many publication in international journals including CHI, Journal of computing, UXPA magazine.

Jahnavi Mirashi

Partner, UX Researcher

Before beginning her journey with Hureo, Jahnavi worked as an independent researcher for e-commerce companies like Amazon, as well as smaller non-profits. With a Master’s degree in Digital Communication and Media from the University of Washington, Jahnavi initially worked in the advertising and digital media domain, which gives her a unique perspective on human behaviour. Outside work, Jahnavi teaches User Research at the Symbiosis Centre for Liberal Arts. She also experiments with pottery and baking, often bringing her culinary treats to work!