User Research for Product Managers

7 Jan 2023 to 4 Feb 2023

User Research for Product Managers is a course targeted to the PM community that wants to know how research can improve their product. Products managers will learn to apply user research in their product strategy. We will start off with a quick introduction to user research and various methodologies and their impact. Then we will move on to how research is used to build a user-centric product. We will help you understand and define metrics for your product and how to measure them. Lastly, we will also discuss how research can be used to validate your product with end users in a fast-paced environment and you will conduct some research to understand its impact on a product.

Course Modules

Module 1Importance of research for PMs

Approx time: 90 mins

We will start this course with an introduction to UX research and its importance from the point of view of product managers. Through case studies, we will show the cost of not studying users of your product. We will also go over the ROI of conducting research as well as what research to conduct, when and how.

 

90 min Live Lecture 1 Readings 1 Assignment/Exercise


Module 2Common problems and barriers to scaling products

Approx time: 90 mins

In this module, we will talk about the common problems product managers face with a product, ex onboarding, abandonment, unoptimized usage and also discuss why these problems exist. We will also go over the various barriers to scaling products such as scaling to different segments of users, language and income barriers, and how we can overcome some of these.

 

90 min Live Lecture 1 Assignment/Exercise

Module 3Listening to users

Approx time: 120 mins

In this module, students will learn how to listen to the users of their products and information coming from various channels such as marketing, customer support data, or founder-led features. For example, you added the requests provided by sales or marketing but your users are still not using those features and you don’t know what went wrong. Students will also learn about what metrics to measure, how to measure and additionally who should be measuring them.

 

120 min Live Lecture 1 Readings 1 Assignment/Exercise

Module 4Applying research insights

Approx time: 90 mins

In this module, students will learn how to apply research insights to prioritize features – should the feature be added or removed? What are the influencing factors and what should you measure? We will also discuss cross-collaborations within the organization and how to solve conflicts between engineering, design and sales.

 

90 min Live Lecture 1 Readings 1 Assignment/Exercise

Module 5Wrap up and research exercise

Approx time: 120 mins

In this last module, the students will work on a research exercise to help them understand the impact of research.

 

120 min Live Lecture

Anjeli Singh

Founder, UX Researcher
Hureo UX Research Company

At Hureo, she along with her team helps many companies from MNCs to startups launch and continuously improve their products. Her clients include from Tata industries, VERITAS, MakeMy Trip, ForbesMarshall, Aditya Birla, Wikipedia and many more. Before starting Hureo, she has worked both in consumer and enterprise companies like Kodak Google and Symantec. She has many publication in international journals including CHI, Journal of computing, UXPA magazine.
At Hureo, she along with her team helps many companies from MNCs to startups launch and continuously improve their products. Her clients include from Tata industries, VERITAS, MakeMy Trip, ForbesMarshall, Aditya Birla, Wikipedia and many more. Before starting Hureo, she has worked both in consumer and enterprise companies like Kodak Google and Symantec. She has many publication in international journals including CHI, Journal of computing, UXPA magazine.

Jahnavi Mirashi

Partner, UX Researcher

Before beginning her journey with Hureo, Jahnavi worked as an independent researcher for e-commerce companies like Amazon, as well as smaller non-profits. With a Master’s degree in Digital Communication and Media from the University of Washington, Jahnavi initially worked in the advertising and digital media domain, which gives her a unique perspective on human behaviour. Outside work, Jahnavi teaches User Research at the Symbiosis Centre for Liberal Arts. She also experiments with pottery and baking, often bringing her culinary treats to work!

Arunima Ved

Senior User Experience Researcher,
Hureo UX Research Company

Arunima has a Masters in Cognitive Science from IIIT Hyderabad. She was involved in multiple projects dealing with Game Design, Medical Image Perception, and Optical Illusion in Necker Cube using Eye Tracker, all of which found real-world application in the Medical and Educational fields. Before joining Hureo, she worked at The Propel Labs – a User Research agency – assisting in research projects. Arunima brings energy and freshness to the team. She’s also our star dancer, and a big Marvel fan.

30,000 INR/ 365 USD

Registrations going on

 

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For international students, please contact us for payment options.

This course includes:

     5 weekend course

     Live session

     Assessments

Certificate of completion

Online course

    Beginner level

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