About Hureo

We bring the voice of the users into every product decision.

At Hureo, we aim to help the people who build and provide products and services understand the challenges users face, in order to deliver better experiences.

Our team comprises people from various backgrounds, including Human-Centered Interaction (HCI), Cognitive Sciences, Liberal Arts, and Sciences, enabling us to understand and empathize with people's behaviours and needs. We take pride in our capability to gather deep insights and experiences by connecting with empathy.

A good product is something designed after carefully understanding and empathising with people's needs, behaviours, and their environment.

Hureo team working on an opportunity mapping exercise

Culture

Hureo helps global clients understand cultural context

Field Research

Hureo team member moderates a panel at ADI Pune

Conferences

Participants collaborating at Hureo's workshop

Workshops

Where Do We Come From?

Multidisciplinary by design

Human-Centered Interaction (HCI)Cognitive SciencesAdvertising & MediaLiberal ArtsComputer ScienceSciencesEducationCommunity Building

Where We Work

Based in India. Research across India and the world.

North

  • New Delhi
  • Chandigarh
  • Punjab
  • Haryana

South

  • Karnataka
  • Telangana
  • Tamil Nadu

East

  • Orissa

West

  • Maharashtra
  • Gujarat

Our multilingual team is fluent in: English, Hindi, Marathi, Bengali, Kannada, Tamil

Our Team

People behind the research

Anjeli Singh

Anjeli Singh

Founder

Masters in CS and HCI from Auburn University. Previously at Google, Kodak, and Symantec.

Jahnavi

Jahnavi

Researcher

Master's in Digital Communication & Media from the University of Washington. Also teaches User Research at Symbiosis.

Arunima

Arunima

Researcher

Masters in Cognitive Science from IIIT Hyderabad. Previously at The Propel Labs.

Subhash

Subhash

Data Scientist

B.Tech from IIT Patna. Uses ML and statistical modelling to understand user behaviour. Co-founder of Cityflo.

Chandrakant

Chandrakant

Writer

Writer, researcher, and spoken word poet. Background in scientific research, content development, and education.

Nikhil

Nikhil

Graphic Designer

From Kerala. Bachelor's in Journalism, Mass Communication, and Video Production.

Ritha

Ritha

HR & Admin

Master's in HR from ITM Navi Mumbai. Handles the Administrative and HR domain at Hureo.

Vedant

Vedant

UX Research Intern

Undergrad in Human-Centered Design at Srishti Manipal Institute. Passionate about user-centered research and UI testing.

Mahalakshmi

Mahalakshmi

UX Research Intern

Master's in Chinese Politics from ECNU Shanghai and Social Work from TISS Mumbai. Experienced in ethnography and qualitative research.

Shivangi

Shivangi

UX Researcher

Social Sciences Research from TISS Mumbai. Research interests at the intersection of people, technology, and society.

Our Clients

Trusted by companies across industries

built.io
ET Prime
Townscript
Tata ClassEdge
Yara
Vyng
MakemyTrip
elephant
estrolo
forbes_marshall
iternia
sparvault
synerzip
terrangi_consulting
vahan
veritas
vorbicon
UrHealth
Canvs
Ajio
Legend
Gully buy
Design up
Swiggy
inmobi
Axis Bank
Deutsche Welle
Aditya Birla
Publicis

What Clients Say

Voices from our work

“Hureo's team has all desired knowledge, experience and team to collaborate and inculcate Design Thinking and User Experience mindset with you and your teams for your success in hyper competitive ecosystem. Hureo's Design Thinking and User Experience Workshops are of immense help and powerful engine to drive such a customer experience centric culture in Built.io"”

Akash Surea

Built.io

“Anjeli and her team did an excellent job of helping us uncover how our English training product for Uber drivers helped our users, as well as the challenges they encountered while using it. They were also very agile and were able to adjust quickly to changing requirements. Last but he not the least, their study went quite deep into understanding the users - something that very few designers are able to do. I would recommend them highly.”

Madhav Krishna

Vahan

“When your user is in front of you, giving you real-time feedback, and you still end up designing a product they cannot use, it makes you appreciate the difficulty of getting the right product/market fit. Hureo’s user research workshop made me realise the importance of conducting user research right at the beginning, before launching my product.”

Ashish Belagali

Serial Entrepreneur

“I would like to thank you for helping me and my team with UX research inputs. The report was impressive and had an immediate impact on the team members. Some of the team members work from remote locations and it helped everyone get clarity over the customers needs. The entire team feels in-sync and confident to build a product of impact to customers.”

Naval Prakash

ElevenHash Pvt Ltd

“It was an absolute pleasure working with Hureo. They know how to do UX research in India. India is a different culture with many idiosyncrasies to consider when planning and executing a project. The team at Hureo always gave us great advice navigating the landscape and helped us to turn around some powerful insights for our client. We worked together on a very difficult project that had to be shifted many times, Jahnavi, Arunima and Anjeli were patient and accommodating throughout... And they delivered a steller (very well designed) report. It was a pleasure working with their team. We hope we get to do much more work together in the future.”

Katy Gleason

The Band Consultancy, USA

Academia & Industry

Publications

Understanding User Adaptation to New Technology in the Manufacturing Industry

Singh, Anjeli — UXPA Magazine, 2019

5 Most Overlooked Issues in Mobile Apps

Singh, Anjeli — Appedus, 2018

A researcher's guide to running diary studies

Singh, Anjeli & Malhotra, Sareeka — APCHI '13, ACM, 2013

The potential benefits of multi-modal social interaction on the web for senior users

Singh, Anjeli et al. — Journal of Computing Sciences in Colleges, 2011

Work With Us

We would love to hear from you.