About Hureo
We bring the voice of the users into every product decision.
At Hureo, we aim to help the people who build and provide products and services understand the challenges users face, in order to deliver better experiences.
Our team comprises people from various backgrounds, including Human-Centered Interaction (HCI), Cognitive Sciences, Liberal Arts, and Sciences, enabling us to understand and empathize with people's behaviours and needs. We take pride in our capability to gather deep insights and experiences by connecting with empathy.
A good product is something designed after carefully understanding and empathising with people's needs, behaviours, and their environment.

Culture

Field Research

Conferences

Workshops
Where Do We Come From?
Multidisciplinary by design
Where We Work
Based in India. Research across India and the world.
North
- New Delhi
- Chandigarh
- Punjab
- Haryana
South
- Karnataka
- Telangana
- Tamil Nadu
East
- Orissa
West
- Maharashtra
- Gujarat
Our multilingual team is fluent in: English, Hindi, Marathi, Bengali, Kannada, Tamil
Our Team
People behind the research

Anjeli Singh
Founder
Masters in CS and HCI from Auburn University. Previously at Google, Kodak, and Symantec.

Jahnavi
Researcher
Master's in Digital Communication & Media from the University of Washington. Also teaches User Research at Symbiosis.

Arunima
Researcher
Masters in Cognitive Science from IIIT Hyderabad. Previously at The Propel Labs.

Subhash
Data Scientist
B.Tech from IIT Patna. Uses ML and statistical modelling to understand user behaviour. Co-founder of Cityflo.

Chandrakant
Writer
Writer, researcher, and spoken word poet. Background in scientific research, content development, and education.

Nikhil
Graphic Designer
From Kerala. Bachelor's in Journalism, Mass Communication, and Video Production.

Ritha
HR & Admin
Master's in HR from ITM Navi Mumbai. Handles the Administrative and HR domain at Hureo.

Vedant
UX Research Intern
Undergrad in Human-Centered Design at Srishti Manipal Institute. Passionate about user-centered research and UI testing.

Mahalakshmi
UX Research Intern
Master's in Chinese Politics from ECNU Shanghai and Social Work from TISS Mumbai. Experienced in ethnography and qualitative research.

Shivangi
UX Researcher
Social Sciences Research from TISS Mumbai. Research interests at the intersection of people, technology, and society.
Our Clients
Trusted by companies across industries
What Clients Say
Voices from our work
“Hureo's team has all desired knowledge, experience and team to collaborate and inculcate Design Thinking and User Experience mindset with you and your teams for your success in hyper competitive ecosystem. Hureo's Design Thinking and User Experience Workshops are of immense help and powerful engine to drive such a customer experience centric culture in Built.io"”
Akash Surea
Built.io
“Anjeli and her team did an excellent job of helping us uncover how our English training product for Uber drivers helped our users, as well as the challenges they encountered while using it. They were also very agile and were able to adjust quickly to changing requirements. Last but he not the least, their study went quite deep into understanding the users - something that very few designers are able to do. I would recommend them highly.”
Madhav Krishna
Vahan
“When your user is in front of you, giving you real-time feedback, and you still end up designing a product they cannot use, it makes you appreciate the difficulty of getting the right product/market fit. Hureo’s user research workshop made me realise the importance of conducting user research right at the beginning, before launching my product.”
Ashish Belagali
Serial Entrepreneur
“I would like to thank you for helping me and my team with UX research inputs. The report was impressive and had an immediate impact on the team members. Some of the team members work from remote locations and it helped everyone get clarity over the customers needs. The entire team feels in-sync and confident to build a product of impact to customers.”
Naval Prakash
ElevenHash Pvt Ltd
“It was an absolute pleasure working with Hureo. They know how to do UX research in India. India is a different culture with many idiosyncrasies to consider when planning and executing a project. The team at Hureo always gave us great advice navigating the landscape and helped us to turn around some powerful insights for our client. We worked together on a very difficult project that had to be shifted many times, Jahnavi, Arunima and Anjeli were patient and accommodating throughout... And they delivered a steller (very well designed) report. It was a pleasure working with their team. We hope we get to do much more work together in the future.”
Katy Gleason
The Band Consultancy, USA
Academia & Industry
Publications
Understanding User Adaptation to New Technology in the Manufacturing Industry
Singh, Anjeli — UXPA Magazine, 2019
5 Most Overlooked Issues in Mobile Apps
Singh, Anjeli — Appedus, 2018
A researcher's guide to running diary studies
Singh, Anjeli & Malhotra, Sareeka — APCHI '13, ACM, 2013
The potential benefits of multi-modal social interaction on the web for senior users
Singh, Anjeli et al. — Journal of Computing Sciences in Colleges, 2011