Our ambition is to be the voice of the users in this journey of
building products and services.

At Hureo, we aim to help the people who build and provide products and services understand the challenges users face, in order to deliver better experiences.

Our team comprises people from various backgrounds, including Human-Centered Interaction (HCI), Cognitive Sciences, Liberal Arts, and Sciences, enabling us to understand and empathize with people’s behaviours and needs. We take pride in our capability to gather deep insights and experiences by connecting with empathy.

Our team is based in Delhi and Pune, but we conduct studies across India. In the past, our studies have extended across:

North South East West
New Delhi






Tamil Nadu

Orissa Maharashtra

Our multilingual team is fluent in various Indian languages, including

English, Hindi, Marathi, Bengali, Kannada, and Tamil.

A good product is something designed after carefully understanding and empathising with people’s needs, behaviours, and their environment.

Hureo team working on an opportunity mapping exercise
Hureo team working on an opportunity mapping exercise
Hureo helps global clients understand cultural context
Hureo helps global clients understand cultural context
Hureo team member moderates a panel at ADI Pune
Hureo team member moderates a panel at ADI Pune
Participants collaborating at Hureo’s workshop
Participants collaborating at Hureo’s workshop

Where do we come from ?

Human-Centered Interaction (HCI)

HCI aims to make technology accessible, easy to use, and efficient for users.

Cognitive Science

Cognitive science enables the team to study processes, human intelligence and behavior.

Advertising & Media

Advertising and media helps in understanding of a user’s emotions, needs, and wants to enable a brand to understand its audience.

Liberal Arts

Liberal Arts teaches the value of empathy, critical thinking, and diversity that makes for skillful researchers.

Computer Science

A computer science background helps to understand the technology behind a product.


A strong culture of scientific methods, innovation, and research is a result of having a background in research in the core sciences.


Being educators makes it easy for us to design workshops, training programs as well as easily integrate new techniques into our work process.

Community Building

This very people-centric approach enables our team to quickly reach out and connect to new people and communities.

Our Team


Founder, UX Researcher

Anjeli is a passionate and experienced UX Research innovator and has worked with companies in North America and India including Google, Kodak and Symantec. She has been a user evangelist, supporting various companies from startups to enterprises focus on their users and make their companies user-centric.

Jahnavi Mirashi

UX Researcher

Jahnavi has a Masters degree from the University of Washington where she also worked as an independent researcher on ecommerce products like Amazon as well as smaller non-profits.Previously, she has had a long stint working in advertising and digital media. Currently, she also teaches at the Symbiosis Centre for Liberal Arts and experiments with creating pottery.


UX Researcher & Designer

Atul is a UX Researcher and Designer focused towards empathising with end users and creating delightful and engaging user experiences. He comes from a diverse background of Design and Engineering with experience of working in Samsung Electronics, startups as well as large organisations. He is actively involved in research, storytelling, brainstorming and sketching.


User Researcher

Varun Bhardwaj, is a Computer science graduate, with 12 yrs experience in working and managing design projects at companies including Hogarth WW for clients like Dyson, Apple.  

Arunima Ved

Associate UX Researcher

Arunima has a masters in Cognitive Science from IIIT Hyderabad. She was involved in multiple projects like serious games, Medical Image Perception and Optical Illusion in Necker Cube using Eye Tracker. She brings energy and freshness to the team, and is a big Marvel fan.

Anish P Abraham

Associate UX Researcher

Anish has worked on various design research projects spanning across domains like sports, sustainable practices, systems and service design, community embedded design, and more. He is passionate about community building work and has co-founded EVE – a portal to raise awareness on Girl Child Education.


Communications Specialist

Padmini is a copywriter and communications specialist with over 7 years of focused experience in advertising and branding across media and across industries. She is a champion of big ideas and doing meaningful work. She is a big time soccer fan and black belt holder in martial arts.


Visual Designer

Khushboo is a graduate from the J.J Institute of Applied Art, Mumbai and has more than 5 years of experience as a Graphic & UI Designer. She is a lovely singer and is interested in Urdu and Punjabi poetry. You will often find a collection of Faiz poetry in her notebook.

Chandrakant Redican


Chandrakant is a writer with a strong background in scientific research, content development, education and social media. He is also a popular spoken word poet and has performed his poetry all over the country.

Celina Nongpluh

Executive Assistant

Celina manages the Hureo office as well as all travel arrangements, finances, meetings, and business correspondence. For a team that can get swept up in work, she is glue that holds everyone together and reminds them its time for lunch! She loves music, is very creative and likes learning new ways to cook.


Hureo’s presence in Academia & the Industry



  • Interact Conference 2017 – Industry Presentation: Affective HCI: Emotional and Motivational Aspects of Adapting to a New Technology by Anjeli Singh & Jahnavi Mirashi

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