building products and services.
Coming from the field of Human-Centered Interaction (HCI), we know that a promising product or service often has factors impeding the end user from using it to its fullest potential. These factors need to be understood by the people who are building and providing products and services.
End users are human beings. One needs a real sense of empathy to connect with them and find out how the product is being used.
We at Hureo pride ourselves in our capacity to gather experiences and connect with empathy. We also have a diverse understanding of technology and industry to turn these experiences into empirical insights that build stronger products.
A good product is something designed after carefully understanding and empathising with people’s needs, behaviours, and their environment.
Where do we come from ?
Human-Centered Interaction (HCI)
Advertising & Media
Anjeli - Founder, UX Researcher
Jahnavi Mirashi - UX Researcher
Arunima Ved - Associate UX Researcher
Chandrakant Redican - Writer
Padmini - Communications Specialist
Khushboo - Visual Designer
Hureo’s presence in Academia & the Industry
- Singh, Anjeli, “5 Most overlooked issues in Mobile Apps” Appedus (Online Magazine). (2018)
- Singh, Anjeli, and Sareeka Malhotra. “A researcher’s guide to running diary studies.” Proceedings of the 11th Asia Pacific Conference on Computer Human Interaction. ACM, 2013.
- Singh, Anjeli, et al. “The potential benefits of multi_modal social interaction on the web for senior users.” Journal of Computing Sciences in Colleges 27.2 (2011): 135-141.
- Interact Conference 2017 – Industry Presentation: Affective HCI: Emotional and Motivational Aspects of Adapting to a New Technology by Anjeli Singh & Jahnavi Mirashi
Write to us
We would love to hear from you.