We bring the voice of the users in this journey of
building products and services.

At Hureo, we aim to help the people who build and provide products and services understand the challenges users face, in order to deliver better experiences.

Our team comprises people from various backgrounds, including Human-Centered Interaction (HCI), Cognitive Sciences, Liberal Arts, and Sciences, enabling us to understand and empathize with people’s behaviours and needs. We take pride in our capability to gather deep insights and experiences by connecting with empathy.

Our team is based in Delhi and Pune, but we conduct studies across India. In the past, our studies have extended across:

North South East West
New Delhi






Tamil Nadu

Orissa Maharashtra

Our multilingual team is fluent in various Indian languages, including

English, Hindi, Marathi, Bengali, Kannada, and Tamil.

A good product is something designed after carefully understanding and empathising with people’s needs, behaviours, and their environment.

Hureo team working on an opportunity mapping exercise
Hureo team working on an opportunity mapping exercise
Hureo helps global clients understand cultural context
Hureo helps global clients understand cultural context
Hureo team member moderates a panel at ADI Pune
Hureo team member moderates a panel at ADI Pune
Participants collaborating at Hureo’s workshop
Participants collaborating at Hureo’s workshop

Where do we come from ?


Human-Centered Interaction (HCI)

HCI aims to make technology accessible, easy to use, and efficient for users.

Cognitive Science

Cognitive science enables the team to study processes, human intelligence and behavior.

Advertising & Media

Advertising and media helps in understanding of a user’s emotions, needs, and wants to enable a brand to understand its audience.

Liberal Arts

Liberal Arts teaches the value of empathy, critical thinking, and diversity that makes for skillful researchers.

Computer Science

A computer science background helps to understand the technology behind a product.


A strong culture of scientific methods, innovation, and research is a result of having a background in research in the core sciences.


Being educators makes it easy for us to design workshops, training programs as well as easily integrate new techniques into our work process.

Community Building

This very people-centric approach enables our team to quickly reach out and connect to new people and communities.

Our Team


Founder, UX Researcher

Anjeli holds a masters degree in Computer Science and HCI from Auburn University. Before founding Hureo, she worked in UX Research both at consumer and enterprise domains at leading companies in North America and India, including Google, Kodak, and Symantec.
Today, Anjeli enables various companies, from start-ups to enterprises, to focus on their users and build user-centric products. A keen User Research evangelist, she regularly speaks and hosts discussions and meets to spread awareness and bring the voice of the users in building products.
In the rare moments when she’s not working, Anjeli is dancing, trekking or travelling.

Jahnavi Mirashi

Partner, UX Researcher

Before beginning her journey with Hureo, Jahnavi worked as an independent researcher for e-commerce companies like Amazon, as well as smaller non-profits.
With a Master’s degree in Digital Communication and Media from the University of Washington, Jahnavi initially worked in the advertising and digital media domain, which gives her a unique perspective on human behaviour. Outside work, Jahnavi teaches User Research at the Symbiosis Centre for Liberal Arts. She also experiments with pottery and baking, often bringing her culinary treats to work!

Arunima Ved

UX Researcher

Arunima has a Masters in Cognitive Science from IIIT Hyderabad. She was involved in multiple projects dealing with Game Design, Medical Image Perception, and Optical Illusion in Necker Cube using Eye Tracker, all of which found real-world application in the Medical and Educational fields. Before joining Hureo, she worked at The Propel Labs – a User Research agency – assisting in research projects. Arunima brings energy and freshness to the team. She’s also our star dancer, and a big Marvel fan.

Anish P Abraham

UX Researcher

Anish has a master’s degree in Social Design and has worked on multiple design research projects in different domains by using systems, participatory, and service design approach. He is passionate about community building work and has co-founded EVE – a voluntary organisation to raise awareness on Girl Child Education. In his free time, Anish is busy trekking, playing sports, or learning to make realistic/documentary films.

Swetlana Patil

UX Researcher

Swetlana has a Master’s degree in Design-led Innovation from Srishti Institute of Art, Design and Technology. Before joining Hureo, she worked on research projects that helped direct product strategy, and has consulted with a few startups and NGOs on Design Thinking methodologies. Her passions lie in the field of education and environmental studies. Swetlana enjoys the little joys in life, and takes each day as it comes.


Communications Specialist

Padmini is a copywriter and communications specialist with over 7 years of focused experience in advertising and branding, across media and industries. Passionate about doing meaningful work, Padmini helps our researchers bring to life the stories of users. When her head is not buried in her laptop, you can find her nose-deep in a book. She’s also an enthusiastic fan of soccer and martial arts.

Samanth Kasa

UX Researcher

Samanth has a Masters in Anthropology from the University of Hyderabad. He was involved in multiple projects dealing with ethnographies on tribal life, research strategies in politics, designing campaigns during elections, spreading awareness on environment sustainability, as well as education among children before he joined Hureo. He is a passionate explorer of different cultures, and he enjoys travelling and learning geopolitics.

Gauri Nayak

UX Research Intern

Gauri comes from engineering into design and then research. She is from Goa and adds to the Hureo team a few more languages that we speak. Her favourite part of research is being able to look at life through multiple, diverse perspectives through users. When not at work, she makes memes, teaches math and explores vintage places around her.

Subhash S

Data Scientist

Subhash is a data scientist, he uses machine learning, statistics, and mathematical modelling to institutionalize analytics, understand user behaviour and help businesses build efficient strategies. He completed B.Tech in Mechanical Engineering from IIT Patna with a focus in Artificial Intelligence, Mathematical Modelling and Robotics. Subhash was a co-founder of Cityflo, has worked as a data scientist at several companies and has also consulted with various startups on technology and data science. When not working, Subhash pursues rock climbing and also teaches climbing at a school.

Chandrakant Redican


Chandrakant is a writer with a strong background in scientific research, content development, education and social media. He is also a popular spoken word poet and has performed his poetry all over the country.

Swapna Sule

Executive Assistant and Administrative Accountant

Swapna manages Hureo’s day-to-day’s operations and finances as well as our travel arrangements, meetings and business correspondence. She carries a total of 6 years of experience working across various industries ranging from Investment Banking to IT. She is a mother of 2 daughters and she enjoys listening to music and cooking.

Nikhil Raj

Graphic Designer

Nikhil works in the graphic designing team which helps in converting written content into visual art. He is from Kerala and joined us after finishing his bachelor’s in Journalism, Mass Communication, and Video Production. He is an art enthusiast and he enjoys photography, trekking and listening to music.


Hureo’s presence in Academia & the Industry



  • Interact Conference 2017 – Industry Presentation: Affective HCI: Emotional and Motivational Aspects of Adapting to a New Technology by Anjeli Singh & Jahnavi Mirashi

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