May 19, 2020

10 Books on User Experience That You Should Be Reading

Sometime earlier, we’d mentioned some of our favourite UX Reads in a tweet: And we thought, why not expand upon it? There are so many books available on UX, but we’ve picked a few more of our favourites on user experience and design. Some are classics, some are new, but we’ve kept the list quite broad to encompass a wide range of subjects that should be of interest to UX novices and veterans alike.
May 11, 2020

Product Conversations: How we’re widening the conversation on user-centric innovation

Hureo brings you Product Conversations–a series of videos that endeavour to widen the conversation on user-centric innovation and empower people who are passionate about creating meaningful […]
May 5, 2020

How Culture Influences Design?

Introduction: Culture is a way of life, whereas design implies planning to develop products for ease of living. Culture and design can’t be separated and are […]
April 9, 2020

Remote qualitative research is not just possible, but effective

As a user research agency, most of our work at Hureo revolves around studying people and technology. These studies are conducted in-person in the user’s context, or conducted remotely, depending on the goal of the study. However, the current coronavirus pandemic — bringing in its wake social distancing mandates and travel restrictions — has now made interactions difficult, and led many people to wonder if research is even feasible.
October 31, 2019

Hureo Social – An Open Conversation on UX Research

Last year, we at Hureo, a user research agency in India, came up with the idea of launching Hureo Social – a community that brings together […]
May 23, 2019

Seven Must-Read UX Magazines

I’m a UX researcher with Hureo, and at Hureo, we tend to read (and write!) quite a lot about UX. So I sat down and compiled […]
January 29, 2019

The life of a User Researcher

From corporate offices in metro cities to rural areas often in remote locations a user researcher traverses many worlds. It is no surprise that to follow this kind of career, one needs to be organised, adaptable and ingenious simultaneously. This continuous shifting of roles is a defining aspect of UX research. Once a research project is finalised in consultation with the client, UX researchers spend a majority of their time
July 17, 2018

Hureo Social- A Community for People Interested in the Perspective of their Users

As a user experience research company, Hureo is about bringing to the fore the voice of the user. It has resulted in a team that is […]
June 21, 2018

Seven Inspirational Videos for User Research

I keep looking for inspirations to learn and grow as a researcher, so I compiled a list of videos for other researchers like me to learn […]
December 19, 2017

Why Usability Workshops should be a Product Company’s Priority

Recently, we were approached by the CEO of a product company who was looking for a proven method to strengthen the culture of innovation within his […]
October 17, 2017

Design Thinking: Getting Started with Empathy in College Education

When it comes to solving problems, we have to understand the end user’s needs, motivations, context, and challenges. This requires empathy – the ability to see […]
October 11, 2017

INTERACT 2017: What Happens at an HCI Conference in India

This year, I got the opportunity to participate in an Industry presentation at INTERACT 2017. For the uninitiated, INTERACT is a renowned Human-Centered Interaction (HCI) conference […]
September 22, 2017

Why Our User Research Workshop Was an Eye-Opener for Many

Designing a product or service is never easy – get it right, and you may have loyal customers, get it right, and you’ll still have a […]
September 9, 2016

To Delight Customers, Make Them Part of Your Innovation Process

According to the design management index, design-oriented companies have outperformed others for the past ten years [1]. Unfortunately for most businesses, despite such compelling statistics, design […]
May 10, 2016

Usability Workshop by Hureo

Conversation often starts with a puzzled look on hearing the word “User Research”.  In a market spoiled for choices, yet another company is offering a service […]
April 15, 2016

Product Managers, Are You Listening to Your Most Important Stakeholder

Today’s world is a study in extremes. On the one hand, we have great products which have changed the way we communicate, share and live our […]