From Our Blog
Insights on research & design
Thinking from the Hureo team on UX research, user-centred design, and building products people actually use.
Accessibility
Accessibility testing a news website: lessons from DW
We tested Deutsche Welle's beta website and app with sighted readers, blind screen reader users and keyboard users with motor impairments. Five lessons for any news team.
Customer Experience
When customer feedback becomes reputation management
A one-star review is public the moment it's posted. What that does to the conversation that follows — and why businesses need a private room before the public verdict.
Article
Lessons From the Ground: Building for Rural India
In a small rural town in northern India, a woman runs a home-based tailoring shop where her day begins with “chai”(tea), chores, and YouTube. By mid-morning, she’s at her shop with a cup of “chai”(tea) in hand, phone in the other
UX Research
A Researcher’s Guide to Running Diary Studies
At Hureo, our foundation has always been rooted in rigorous user research . One milestone that reflects this commitment is a paper authored by our founder, Anjeli Singh , and published in a renowne…
Usability
Conducting User Research for Accessibility
Insights for Usability Studies with Visually Impaired Participants Guidebook and Recommendations User research focused on accessibility can be challenging, particularly when it comes to understandi…
Life at Hureo
Culture at Hureo and everything that follows
Many times it happens that while reading about the culture of a company we expect that it will go on and on about the ethos, values or guidelines followed by the company. Well, this is going to be …
User Insight
How a UX Researcher’s Role Revolves Around “Observation”
In the process of studying the most interesting yet the most complex human needs, “observing a user” plays a crucial role. Observation, as general as it may sound, is more sophisticated and deep. I would love to bring in my personal experiences and what I’ve learned so far about UX research at Hureo
Life at Hureo
Intern Diaries: How did a fashion enthusiast with a Bachelors in Design Degree land up in User Research at Hureo?
“What do you want to become when you grow up?” One question, infinite answers.
Article
Saga of a thriving work space: Bouldering wall edition
Imagine turning a corner of your work space into a bouldering wall. Not something you hear everyday, right? On 16th August 2021, we at Hureo , inaugurated our very own Bouldering wall, a concept to…
Usability
Conducting remote user research in India
COVID-19 has been a part of our lives for the better part of this year now. We all probably thought our lives would be getting back to normal by now, but that doesn’t seem to be the case! Many even…
UX Research
10 Books on User Experience That You Should Be Reading
Sometime earlier, we’d mentioned some of our favourite UX Reads in a tweet: And we thought, why not expand upon it? There are so many books available on UX, but we’ve picked a few more of our favourites on user experience and design. Some are classics, some are new, but we’ve kept the list quite broad to encompass a wide range of subjects that should be of interest to UX novices and veterans alike.
Product Management
Product Conversations: How we’re widening the conversation on user-centric innovation
Hureo brings you Product Conversations–a series of videos that endeavor to widen the conversation on user-centric innovation and empower people who are passionate about creating meaningful products…
User Insight
How Culture Influences Design?
Introduction: Culture is a way of life, whereas design implies planning to develop products for ease of living. Culture and design can’t be separated and are moving collectively from ancient human …
Article
Remote qualitative research is not just possible, but effective
As a user research agency, most of our work at Hureo revolves around studying people and technology. These studies are conducted in-person in the user’s context, or conducted remotely, depending on the goal of the study. However, the current coronavirus pandemic — bringing in its wake social distancing mandates and travel restrictions — has now made interactions difficult, and led many people to wonder if research is even feasible.
UX Research
Hureo Social - An Open Conversation on UX Research
Last year, we at Hureo, a user research agency in India, came up with the idea of launching Hureo Social – a community that brings together people passionate about building user-centric products. T…
Article
Seven Must-Read UX Magazines
I’m a UX researcher with Hureo, and at Hureo, we tend to read (and write!) quite a lot about UX. So I sat down and compiled a list of some of our favourite magazines (in no particular order) in the…
Blog
The life of a User Researcher
From corporate offices in metro cities to rural areas often in remote locations a user researcher traverses many worlds. It is no surprise that to follow this kind of career, one needs to be organised, adaptable and ingenious simultaneously. This continuous shifting of roles is a defining aspect of UX research. Once a research project is finalised in consultation with the client, UX researchers spend a majority of their time
Blog
How Do Usability Studies Help Save Money?
It is said that the best of companies often work in close symbiosis with their users to not only provide a solution to their needs but to better understand the requirements that can then be transla…
Article
Hureo Social- A Community for People Interested in the Perspective of their Users
As a user experience research company, Hureo is about bringing to the fore the voice of the user. It has resulted in a team that is very people-centric with an enthusiasm for communities. When the …
Blog
Seven Inspirational Videos for User Research
I keep looking for inspirations to learn and grow as a researcher, so I compiled a list of videos for other researchers like me to learn and get inspired. In this article - in no particular order w…
Blog
Why Usability Workshops should be a Product Company’s Priority
Recently, we were approached by the CEO of a product company who was looking for a proven method to strengthen the culture of innovation within his company. For him, introducing a user-centric appr…
Blog
Design Thinking: Getting Started with Empathy in College Education
When it comes to solving problems, we have to understand the end user’s needs, motivations, context, and challenges. This requires empathy - the ability to see from the user’s perspective - which i…
Blog
INTERACT 2017: What Happens at an HCI Conference in India
This year, I got the opportunity to participate in an Industry presentation at INTERACT 2017. For the uninitiated, INTERACT is a renowned Human-Centered Interaction (HCI) conference that attracts r…
Blog
Why Our User Research Workshop Was an Eye-Opener for Many
Designing a product or service is never easy – get it right, and you may have loyal customers, get it right, and you’ll still have a long line of disgruntled customers! In fact, understanding a use…
Blog
To Delight Customers, Make Them Part of Your Innovation Process
According to the design management index, design-oriented companies have outperformed others for the past ten years . Unfortunately for most businesses, despite such compelling statistics, design i…
Blog
Usability Workshop by Hureo
Conversation often starts with a puzzled look on hearing the word “User Research”. In a market spoiled for choices, yet another company is offering a service which no one understands. Yes, we condu…
Blog
Product Managers, Are You Listening to Your Most Important Stakeholder
Today’s world is a study in extremes. On the one hand, we have great products which have changed the way we communicate, share and live our lives. Like WhatsApp. WhatsApp has revolutionised the com…