Expert Evaluation

Identify issues before users do

In an expert evaluation, a product is assessed against predefined user-centric metrics or heuristics — identifying and prioritising areas for improvement. At the end of an evaluation, we provide issues and recommendations covering which features are likely to cause usability problems, which should be retained, and which should be tested with actual users.

Why it matters

Why do you need an expert evaluation?

An expert evaluation is a high-level research method used to uncover an existing product's issues and determine which features should be tested with actual users. These evaluations use the principles of user-centred design and provide a fair, unbiased review — quickly surfacing what matters most before you invest in recruiting users for testing.

What We Deliver

Outcomes you can act on

Prioritised list of usability issues by severity
Features likely to cause friction and require improvement
Features working well that should be retained
A clear backlog of issues to validate with actual users
Unbiased review grounded in UCD principles
Actionable recommendations for each identified issue

How We Work

Our process

01
Kickoff
We align on the product scope, target user context, and specific areas of concern before beginning the evaluation.
02
Heuristic Review
Our experts systematically evaluate the product against Nielsen's 10 heuristics and other applicable UX principles.
03
Issue Documentation
Every issue is logged with screenshots, severity rating, and the heuristic it violates.
04
Prioritisation
Issues are ranked by impact and frequency, giving your team a clear, ordered backlog to act on.
05
Recommendations Report
We deliver a detailed report with recommendations and flag which issues warrant further user testing.