Case Studies
Research that made a difference
Projects where our research shaped better products, experiences and decisions, from rural India to studies across countries.
Emerging Markets
India and the next billion users
A decade of fieldwork across urban, small-town and rural India for Indian and international companies, with farmers, retailers, delivery workers, first-time internet users, patients and professionals.
From Frustrating To Engaging - Redefining a Bank’s Online User Experience
In-depth usability study to understand the challenges users face while using online banking services
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Enabling Efficient And Empowered Patient Interactions At Hospitals
An in-depth study of the journey of patients and caregivers undergoing treatment at multi-specialty hospitals in India.
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Improving An IoT Product For A Manufacturing Company
Identifying barriers to product adoption and reducing drop-offs for IoT products in the Indian manufacturing industry.
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Improving The Effectiveness Of AI-Driven Training Programs
Usability study to increase the effectiveness of a training bot used to improve the job performance of employees
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Who is reading on JioPhones? How to improve their reading experience?
Identifying KaiOS users in India who read on their phones, and evaluating their reading experience on Wikipedia.
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Identifying mobile social behaviour and needs of young Indian users
An in-depth usability study of young Indian users' mobile social behaviour, needs and challenges while using a video ringtone app.
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Day to Day Usage of a Product in the Life of its User
A five-week remote diary study to understand the day-to-day behaviour of event organizers, on and off an online ticketing platform.
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Quantitative Research to Understand and Improve Credit Score Awareness
A quantitative study of users' awareness, behaviour and willingness to pay around credit scores, to inform product concept development.
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Understanding Retailer Perception & Value Proposition of Global Agri-tech Partner
A quantitative study of how agricultural retailers perceive a global agri-tech partner, and which value propositions drive adoption, satisfaction and continued usage.
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Designing Weather Information Farmers Can Act On
Remote usability research with farmers across rural India, in their regional languages, to help Yara improve its FarmWeather app.
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Global Work
Multi-country research, one partner
Remote and in-market studies across the US, Europe, the Middle East and Asia-Pacific, coordinated end to end so you get one consistent set of insights.
Improving the Wikipedia Desktop Reading Experience
Usability research with casual, new and regional-language readers for the Wikimedia Foundation's Desktop Improvements project.
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Accessibility Testing a Global News Website With Blind and Motor-Impaired Readers
Usability and accessibility testing of Deutsche Welle's beta website and app with sighted readers, blind screen reader users and keyboard users with motor impairments.
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Testing an Educational Video Streaming Concept for a News Brand
Evaluating Deutsche Welle's new educational video streaming concept with real viewers, before rollout.
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Global · UK
Veritas
Remote usability testing of enterprise search with users worldwide, and an on-site research workshop in Reading, UK.
Europe · Multilingual
Wikipedia
A study with Wikipedia editors across many languages in the EU.
United States
US proptech start-up
Remote prototype testing of a home-buying app with home buyers in Texas.
Dubai · UAE
Publicis
Research for the launch of a fintech mobile app in Dubai.
Planning research across several countries? We'll scope it with you.
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