User Research in India and Globally
Launching a new product, struggling to scale one, or taking your service digital? We study your users across India and around the world, in big cities, small towns and villages, so you can build what they actually need.
10+ years · 100+ studies · 15 industries · 7+ countries
Trusted by teams at
What we help with
Most of our work starts with one of these questions.
01
“Will this work for users we've never met?”
Field and remote research with your future users to test the concept, the value proposition and willingness to pay before you build.
Our work
02
“Why aren't more people buying or using it?”
We find where users drop off, what stops them trusting or paying, and what would bring the next set of users in.
Our work
03
“Will our users, staff or partners actually adopt this?”
We study how people work today, what makes new technology stick, and design the change around them.
Our work
Who we work with
Global companies entering India
Understand Indian users across metros, small towns and villages before you launch.
Indian companies going global
Test your product with users in the markets you're expanding into.
Teams researching users worldwide
Studies in the US, EU, Dubai, Singapore and Australia, run end to end by one team.
Enterprises going digital
Make sure customers, staff and partners actually adopt your new tools.
India
Depth: a decade of fieldwork from metros to villages, in the languages your users speak.
Global
Breadth: in-market and remote research with users across four continents.
Languages
English, German, French, Italian, Spanish and more
How
Multi-country studies, remote testing across time zones and accessibility research
Case Studies
“They know how to do UX research in India. … The team at Hureo always gave us great advice navigating the landscape and helped us to turn around some powerful insights for our client.”
Insights
Customer Experience
A one-star review is public the moment it's posted. What that does to the conversation that follows — and why businesses need a private room before the public verdict.
Article
In a small rural town in northern India, a woman runs a home-based tailoring shop where her day begins with “chai”(tea), chores, and YouTube. By mid-morning, she’s at her shop with a cup of “chai”(tea) in hand, phone in the other
UX Research
At Hureo, our foundation has always been rooted in rigorous user research . One milestone that reflects this commitment is a paper authored by our founder, Anjeli Singh , and published in a renowne…
Get Started
Launching, scaling or going digital, in India or anywhere else. We'll find your users, wherever they are. Expect a reply within one business day.
