If you are a product manager, designer, or a startup founder building products, you need to make good product decisions. Great decisions are backed by understanding people — the people who will buy, use, and recommend these products.
Without a deep understanding of people’s environment, attitudes, motivations, fears, and their behaviour, you keep operating in the dark. You are unsure if the path taken is going to the right destination or you might find yourself in a ditch!
Structured understanding about people helps you find a path with direction markers, milestones, and warning signals. User research guides you with better product decisions.
In this course, you will learn how user research helps you make great decisions across the product development lifecycle. This leads to better products and happier users!
Founder, UX Researcher