If you are a product manager, designer, or a startup founder building products, you need to make good product decisions. Great decisions are backed by understanding people — the people who will buy, use, and recommend these products.
Without a deep understanding of people’s environment, attitudes, motivations, fears, and their behaviour, you keep operating in the dark. You are unsure if the path taken is going to the right destination or you might find yourself in a ditch!
Structured understanding about people helps you find a path with direction markers, milestones, and warning signals. User research guides you with better product decisions.
In this course, you will learn how user research helps you make great decisions across the product development lifecycle. This leads to better products and happier users!
Who will be the participants?
Product Managers: Importance of User research in product strategy, understand working with user researchers within and outside your organisation
Startup Founders: While building products, you need to make good decisions. Great product design decisions are backed by understanding people — the people who will buy, use, and recommend these product
Designers: Who should be approving your design – product managers or your users?
Researchers: Have been doing some user research and would like to have grounding in methodology.
After taking the course, you will:
Introduced to what is user research
Differentiate the two genres of people-based research
Learn three big questions that product makers ask across the product development lifecycle
Discover appropriate user research methods that answer the big questions
Discover the pitfalls of inappropriate research methods
Understand working with user researchers within and outside your organisation
Founder, UX Researcher
At Hureo, she along with her team helps many companies from MNCs to startups launch and continuously improve their products. Her clients include from Tata industries, VERITAS, MakeMy Trip, ForbesMarshall, Aditya Birla, Wikipedia and many more. Before starting Hureo, she has worked both in consumer and enterprise companies like Kodak Google and Symantec. She has many publication in international journals including CHI, Journal of computing, UXPA magazine.
Reserve your spot now!