We enable businesses to create and improve their products and services by providing them with user insights. These insights help identify user needs, environment, challenges, and opportunities.
At Hureo, we enable companies to focus on their users while building products. Every market has its own constraints – we help clients identify and overcome these barriers, creating products that people love and trust.
Our clients vary from passionate entrepreneurs to established enterprises. We conduct research studies across India (urban and rural areas), through mobile and pop-up labs, backed by a multilingual team.
Our teams work in the field to gather insights on nascent ideas, identify user needs, and validate concepts with real users. With this understanding, we make recommendations to improve the experience of your product. We collaborate with your team, conducting workshops on design thinking, and facilitating ideation on your products to make them user-centric.
Since inception, we have worked with several startups and established global organizations, launching products and evolving their strategy year after year.
Client Domains

Agriculture

Artificial Intelligence

Education

Enterprises (B to B)

E-commerce

FinTech

Healthcare

Manufacturing
Services
We use specialised methodologies based on Human Centered Interaction (HCI) principles to answer tough questions.

Do you know your users?

Are you building a user-centric product?

Are you looking for a partner to conduct usability studies?

Do you want to enable your team to be customer-focused?
Case Studies
- Date
- October 4, 2018
Usability study to increase the effectiveness of a training bot used to improve the job performance of employees